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The New Jumbo Experience @ Mall of the Emirates

Jumbo Electronics - Press releases

Dubai, UAE – April 28, 2015 :

Jumbo store in MoE gets Dh5m facelift

The New Jumbo Experience @ Mall of the Emirates
Inaugurated on April 27, 2015 by Ms Kiran Chhabria, Director
and Mr. Vishesh Bhatia, CEO

The Jumbo Retail store, spanning 27,000 square feet, was opened in 2005 and scores the best in terms of sales in the retailer’s network across the UAE.

Dubai — Jumbo Electronics on Monday re-launched its Mall of the Emirates store after a Dh5 million renovation.

The Jumbo Retail store, spanning 27,000 square feet, was opened in 2005 and scores the best in terms of sales in the retailer’s network across the UAE, according to a top executive with the company.

“We are reinventing the in-store shopping experience with a new format, designed to take the customer experience to the next level. It will also help increase our sales here [Mall of the Emirates],” Nadeem Khanzadah, head of omni-channel retail, Jumbo Group, told Khaleej Times during an interview.

Studies by management consulting firm McKinsey show that improving store formats can increase customer sales by 20 to 30 per cent.

“We completed the renovation in four months in phases but didn’t shut down the store,” Khanzadah informed. “We have been improving our in-store and online offerings consistently to create industry-best retail experiences that appeal to the region’s international consumer base. We think ahead to keep up with customer preferences in the highly competitive consumer electronics retail segment,” he said.

Using colour-coded wall fixtures and easily spottable signage, the store is also sectioned to allow accessibility between main products and related accessories.

The displays are ergonomically designed, keeping in mind the way people interact with products. For example, the televisions on offer are set up in a tiered display, at heights and angles that match the television-viewing experience at home.

“With this new layout, we have segmented the display to guide customers to the most in-demand products, as well as created special experience zones for products that need more time and space for customers to come to a buying decision. The key words here are proximity and convenience, along with an environment where customers don’t need to be rushed through their browsing or purchase,” explains Khanzadah.

The reformatted interiors also include special merchandising areas, or shop-in-a-shop concepts, for specialty brands. These brand-focused experiential zones build on Jumbo’s existing multi-brand structure.

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About Jumbo Group:

Established in 1974, the flagship company of the Jumbo Group, Jumbo Electronics is UAE’s leading distributor and retailer for IT & consumer electronics. Since its inception, Jumbo has been the chief distributor of the iconic brand, Sony in the UAE. Jumbo is also a trusted distribution and retail partner for many of the world's other leading brands including Acer, Apple, Asus, Bajaj, Blackberry, Brother, Casio, Daikin, Dell, Dometic, Dyson, Epson, Gorenje, HP, HTC, Hisense, Lava, Lenovo, LG, Motorola, Nokia, Obi Mobiles, Oppo, Ricoh, Samsung, Sennheiser, Xolo and YOTA Devices. Together with its extensive network of retail stores and six service centres spread across the emirates, Jumbo is a formidable force in the industry and is presently enjoying a growing distribution and retail presence in Oman, Qatar, Bahrain and Kuwait.

Setting new benchmarks in customer service in the markets in which it operates, Jumbo has built its reputation through uncompromising adherence to quality and unrivalled after-care, with its dedicated 70,000sq ft. service centre in Jebel Ali and 24/7 customer hotline 800JUMBO.

From modest beginnings, Jumbo's remarkable progress into a consumer electronics giant has been built with an uncompromising adherence to quality. Jumbo's principal divisions – Sony, Distribution, Retail, Enterprise, Mobility & Solutions and Engineering work seamlessly with support from the Jumbo Logistics & Jumbo Serve, to set new benchmarks in customer service.

Jumbo Group Headquarters:
Jumbo Electronics Company Limited (LLC)
Al Gurg Building, Tareq Bin Ziyad Road 
P.O. Box 3426, Dubai, UAE 
Phone: (9714) 336 7999

For media enquiries, please contact:
Sumeet Ambegaokar
Head - Corporate Marketing and Communications
Phone: (+9714) 315 6481
Email: Sumeet.Ambegaokar@jumbo.ae

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