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E-commerce trends, redefined by Jumbo

Jumbo Electronics - Press releases

Dubai, UAE – July 18, 2015 :

E-commerce trends, redefined by Jumbo
Nadeem Khanzadah - Head of omnichannel retail at Jumbo Group

Jumbo Electronics, the leading omnichannel consumer electronics retailer in the UAE, has been differentiating itself by staying ahead of industry trends with www.jumbo.ae launched six months ago.

The innovative online shopping portal, launched in November 2014 as an online extension of Jumbo's brick-and-mortar network, showcases the brand's definitive retail expertise in local markets.

Shaping UAE consumer habits - defying historic e-commerce trends: Over the six-month period since its launch, www.jumbo.ae has witnessed a number of interesting trends in consumer preferences. Notably, 60 per cent of total sales were paid online using debit and credit cards, as well as PayPal. This is in sharp contrast to the industry norm in the UAE. According to PayPal, 80 per cent of consumers prefer to pay using the less-efficient cash-on-delivery option. Furthermore, Jumbo also witnessed a growing number of customers choosing their unique "Card-on-Delivery" option over cash, indicating a rising preference for cashless transactions.

"Customer preference for prepayment on our site reduces the chance of goods being returned or refused at the door. This consequently saves us the cost of reverse logistics and the opportunity loss of sale," said Nadeem Khanzadah, head of omnichannel retail at Jumbo Group.

"Many other retailers are trying to promote online payment precisely for this reason. The fact that Jumbo has actually achieved this is a testament to our strong brand equity. It also indicates consumer trust in our ability to deliver original products, warranty and prompt aftersales support. Furthermore, the Card-on-Delivery service is one of Jumbo's several unique differentiators that have accelerated consumer acceptance. A key takeaway from this is that people are comfortable using their credit cards online with brands they trust," he added.

Industry-first 'Click & Collect', with nationwide store coverage sets benchmark for other retailers: Jumbo's differentiation in the online space does not stop with pre-payment. In order to align its brick-and-mortar and online presence, Jumbo became the first electronics retailer in the Middle East to successfully launch the "Click & Collect" service across the entire store network six months ago.

Click & Collect provides shoppers the option to collect the product within five hours at their chosen store location, across all the emirates in the UAE. This truly UAE-wide reach and convenience sets a new benchmark for other omnichannel retailers in the region.

Online payment simplified: '2-Click' checkout, compared to competitors' seven-click checkout: One of the latest developments on www.jumbo.ae is a "2-Click" checkout feature, which encourages the conversion of shopping carts to actual sales by reducing the time it takes to complete an online order.

Khanzadah said: "Jumbo's 2-Click checkout format is another first in the UAE. Compare that with our competitors who often have a tedious checkout process, sometimes with as many as seven clicks required; I cannot imagine a seven-click check-out being a user-friendly experience and this must surely result in abandoned shopping carts."

Other subtle yet significant enhancements in functionality have also been introduced for consumers to access what they require in as few clicks as possible.

List of releases:

About Jumbo Group:

Established in 1974, the flagship company of the Jumbo Group, Jumbo Electronics is UAE’s leading distributor and retailer for IT & consumer electronics. Since its inception, Jumbo has been the chief distributor of the iconic brand, Sony in the UAE. Jumbo is also a trusted distribution and retail partner for many of the world's other leading brands including Acer, Apple, Asus, Bajaj, Blackberry, Brother, Casio, Daikin, Dell, Dometic, Dyson, Epson, Gorenje, HP, HTC, Hisense, Lava, Lenovo, LG, Motorola, Nokia, Obi Mobiles, Oppo, Ricoh, Samsung, Sennheiser, Xolo and YOTA Devices. Together with its extensive network of retail stores and six service centres spread across the emirates, Jumbo is a formidable force in the industry and is presently enjoying a growing distribution and retail presence in Oman, Qatar, Bahrain and Kuwait.

Setting new benchmarks in customer service in the markets in which it operates, Jumbo has built its reputation through uncompromising adherence to quality and unrivalled after-care, with its dedicated 70,000sq ft. service centre in Jebel Ali and 24/7 customer hotline 800JUMBO.

From modest beginnings, Jumbo's remarkable progress into a consumer electronics giant has been built with an uncompromising adherence to quality. Jumbo's principal divisions – Sony, Distribution, Retail, Enterprise, Mobility & Solutions and Engineering work seamlessly with support from the Jumbo Logistics & Jumbo Serve, to set new benchmarks in customer service.

Jumbo Group Headquarters:
Jumbo Electronics Company Limited (LLC)
Al Gurg Building, Tareq Bin Ziyad Road 
P.O. Box 3426, Dubai, UAE 
Phone: (9714) 336 7999

For media enquiries, please contact:
Sumeet Ambegaokar
Head - Corporate Marketing and Communications
Phone: (+9714) 315 6481
Email: Sumeet.Ambegaokar@jumbo.ae

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