Success Stories

Changhong Middle East engages Jumbo Logistics for its supply chain management and B2B Last Mile Delivery


Changhong, a global consumer electronics brand, distributes its products in the market directly. To fulfill the demand for its products reliably, Changhong needed a logistics partner who could manage and store their inventory, deliver their products across the regions of the country to various key & power retailers.


Changhong was seeking a comprehensive logistics and warehousing management system. They wanted a complete end to end logistics solution for their inventory planning for their efficient and agile distribution in the market. Changhong’ s distribution network presented a unique challenge and they required a partner who addressed these challenges.

To improve accessibility and reporting, an information system generating routine reports about movement of its inventory, wall-to-wall and cycle count, and inventory levels was essential.

Jumbo’s WMS and system driven management:

Jumbo Logistics suggested a complete end to end logistics and warehousing solution, which included storage, inventory management, and local deliveries solutions. These solutions included warehouse management system for Changhong at Jumbo’s facility in Jebel Ali for Changhong. All the inbound and outbound activities were managed by Jumbo using WMS system which provided visibility on stock levels and its movements.

Jumbo Logistics provided end-to-end warehousing and logistics solution for Changhong at a low cost while maintaining the Service Level Agreements (SLA) pertaining to inventory accuracy and retrieval and delivery time.


Jumbo’s WMS system improved the inventory visibility and traceability of individual SKUs, reduced loading time and delivery time and ultimately improved their fulfillment to the power retailers at a fixed cost, providing clear visibility on the cost.